Dental Practice Growth Hacks
Independent dentists are feeling the pressure of today’s changing healthcare market. The number of dental practices is rapidly increasing, and most dentists have not been able to keep up with this growth.
To stay ahead of the game, it is important for you to invest in the right places now so you don’t fall behind. It is easier to stay ahead in dental marketing than catch up!
Our exclusive checklist for independent dentists outlines 7 strategies for you to outpace your competition in 2021.
7 Dental Practice Growth Hacks
Growth Hack #1: Invest In Social Media Advertising
However, when it comes to social media, dentists make two very common mistakes that you will want to avoid.
Mistake #1: Hiring an agency to post cheesy or boring informational posts.
Cheesy or boring informational posts are often ‘white-labeled or re-branded. This means that the same company recycles the same, boring Facebook posts (for example) over and over again for all of their clients (including you).
This wouldn’t necessarily be a problem… if it worked. But, it doesn’t. These posts are both a waste of time and money, so you should avoid them.
On the other hand, posting quality content on social platforms yourself is fine. However, it will be tough to reach a meaningful number of people without actually advertising.
When you post on social platforms such as Facebook, only your followers see your post. It actually has 5% reach on average. In contrast, depending on your budget, you can reach as much as 100%.
Advertising your dental practice lets you reach tens of thousands of consumers with your message. In contrast, organic reach just involves the people that follow your business page.
If you are wanting rapid results, social media ads can be a game-changer for your practice. It isn’t an elixir though and does require strategy and experience. Hire dental ads professionals to help you craft, manage and optimize your campaigns,
It will prove to be a worthwhile investment. This is because they know how to create compelling ads that make them click the link to your appointment app, visit your website, or place a phone call.
Growth Hack #2: Pay To Rank Above Your Competitors
With attention spans shorter than ever in today’s times, you want your dental practice to be at the top of any search that is related to the services that you offer. People are spending less and less time weighing options, and instead satisficing with the fastest, easiest choices.
Nectafy reports that a staggering 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
Showing up at the top of your local searches is more important today than it has ever been before. However, with new entrants flooding the industry, and corporate entities jostling for your market share, showing up at the top is becoming harder, and harder.
And if that isn’t stressful enough, Google’s algorithms are changing constantly, making your search rankings as unpredictable as the weather.
So what can be done?
Well, there are surefire ways to rank above your competitors in 2021 without spending boatloads of money on an unpredictable mechanism like SEO. It is called Search Engine Marketing (SEM), and it basically allows you to pay money to show up above everybody else.
Here at Patient Magnet, we believe in implementing a predictable and reliable SEM strategy. This is often more lucrative than taking a shot at SEO (which is often very expensive to do right, by the way).
With SEM, you can measure your results and track your ROI directly to your spending. This is imperative to understand how profitable your campaigns are.
SEM isn’t a silver bullet though, either. As with all ad campaigns, work with a dental ads expert to help you design, launch, and monitor your campaigns. It will save you time, money, and headaches.
Growth Hack #3: Create A Hyper-Congruent Online Experience
Creating a hyper-congruent online experience is vital to your online success. It is easier to understand than to execute, but is worth implementing as it can either make or break your online presence.
When advertising your practice, you are likely targeting certain keywords, or treatments. For example, you may be trying to attract edentulous denture-wearers for implant consults.
When those people make an online search, you must ensure that their experience from the ad they see, to the phone call they get from your front office is hyper-congruent all the way through.
With distractions here, there and everywhere, keeping prospective patients’ attention on exactly what is relevant to them means they are more likely to stay engaged, and visit your office. They are also less likely to forget why they were on your website in the first place. Comprende?
A personalized and relevant experience is an engaging experience. Invest in making your online experience hyper-congruent, so that people looking for the services you offer get exactly what they want throughout the whole process.
Growth Hack #4: Implement Practice Intelligence Software
Your numbers explain the state of your practice… without bias. Like Shark Tank, knowing your numbers makes the difference because if you don’t know your numbers, you don’t know your business.
Today, there is no excuse for not knowing your numbers, to a penny. With the modern advances of plug-and-play performance tracking software, it is simple and easy to know your numbers inside and out. We know… sometimes it can be hard to look at, but you have to anyway.
Now, Practice Intelligence Software is different from just running the numbers. Although many Practice Intelligence Software helps you track the most important numbers in your business too, there is one software, in particular, that does much, much more.
That software is called Dental Intelligence, and we recommend signing up for it. Dental Intelligence pairs your database with their smart machine learning algorithms to help you identify hidden revenue opportunities and close significantly more treatments.
Their robots do all the heavy lifting. Each morning your team gets a report of which patients need to be called and why. It also alerts you of areas your team needs to focus on that day.
Dental Intelligence easily gives you visibility into everything that matters, including past-due patients, unscheduled treatments, and all the other numbers you need to know to take your practice to greater heights.
Start competing with your old numbers, and implement Dental Intelligence to play smarter, not harder.
Growth Hack #5: Request a Review Relentlessly
There are many places you can get reviews online, but Google remains the most important (and by a large margin, too!). Requesting a review may be the most impactful internal marketing tactic you can employ outside of referrals.
Reviews play a major role in Google Maps rankings (the area where all the local businesses are listed with their star ratings), and Google has become more and more sophisticated in how they use reviews.
In the past, Google did not read the contents of the reviews. However, today Google inventories exactly what your reviewer says. It matches the keywords your reviewer uses in their review to searches that people make for local dental services.
For example, someone leaves you a review and includes the words, “dental implants.” If somebody else searches for those words, your business is more likely to show up at the top and display that exact review that referenced dental implants. How cool is that?
Not only is it cool, but it is also super important. Now you know.
Generate more reviews. Make it a point to collect at least 20 to 30 new reviews on Google each month.
You can get your Google My Business review link within the dashboard. Share them via Facebook, WhatsApp, Twitter, or on your website.
Growth Hack #6: Invest In Treatment Presentation & Become The Best
Sales ability is a skill that is imperative to closing treatments and doing right by your patients. A genie in a bottle couldn’t give you enough new patients to grow your practice if your treatments coordinator, or whoever is presenting your treatments, isn’t effective.
Investing in developing your treatment presentation skills is critical to your practice’s success.
Now that you have Dental Intelligence, you will be able to see exactly what your treatment acceptance rate is. Is it lower than you expected?
Do not fear! There are a variety of training, courses, and consultants that can help your office present treatments more effectively. However, it is up to you to see the value in taking this step, and making the decision to do better.
Make that decision, and grow your practice with this transformative digital tool.
Growth Hack #7: Cultivate Relationships By Pairing Video With Email
If your office is like most offices, then you have a massive database full of active and inactive patients. In any other business, you would be chomping at the bit to make use of those contacts.
We agree, it is cringe-worthy and invasive to bombard your patient database with deals and offers they never asked to receive, but that doesn’t preclude you from leveraging your database to cultivate stronger relationships with your active and inactive patients.
[Frequency builds familiarity, and familiarity builds trust.
According to The Rule of 7, your prospects need to hear or see your dental marketing message at least seven times before they come to see you. And that sentiment extends beyond the first visit. ]
Have you ever had a friend or a salesperson that only called you when they were trying to get your money? You probably didn’t like them that much.
The reality is that most dental practices do just this. They only reach out to their patients for recall. In essence, a revenue-event for the practice (and a spending event for the patient).
Instead of staying in touch with your patients once every six months for recall, stay in touch with them a little more often.
Share videos of you and your team with your patients via email on a weekly or monthly basis. This is an inexpensive way to make the most out of each patient relationship you have.
This strategy allows you to become the preeminent dentist in your patients’ minds. You will not only gain mind-share of your patients, but also strengthen your relationship with them since you will have more communication that doesn’t involve a ‘sale.’
I know that most of you don’t like the nasty feeling of ‘sales,’ so why is your patient outreach only happening when you have something to sell?
Let’s change that, and create an upward trajectory of your practice at the same time. Not only will your reputation improve, but you will also generate more new patients and appointments.
Let Patient Magnet Guide You Towards Practice Growth
Start this dental marketing strategy now, and beat others to the punch!
At this point, we have packed as much value into this checklist as possible. Our team believes that by following the action items in this list, you will see your practice grow by leaps and bounds.
Now, it is time to stop reading and start taking action!
We hope that you are as excited as we are about the possibilities that are born out of these revolutionary dental marketing strategies.
Our door is always open, so if you have any questions about how to implement one of the tips and methods on this list, please feel free to contact me directly at firstname.lastname@example.org, or go to patientmagnet.com to schedule a practice marketing session.